• David Yurman IMAGINE
    Social, Responsive, E-com Website

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham, BusinessEdge
    Method: Photoshop, HTML, J-Query, Javascript

    Project: IMAGINE allows David Yurman fans to share and vote on content via Instagram, Facebook or Twitter. Brand images are showcased alongside user generated content with all images fully E-commerce enabled. Optimized for mobile to align with the mobile nature of social media.  Motion Comp

     Launch Project

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  • Wüsthof defining the Edgë
    Responsive Website

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham, BusinessEdge
    Method: Photoshop, Javascript

    Project: German knife company Wüsthof wanted a website to mirror their campaign featuring up and coming food professionals. This scalable, full-screen site puts the faces of the campaign front and center, while flying in blog-style content for an impactful, intimate experience.  Working Motion Comp

     Launch Project

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  • Laird + Partners
    Agency Website Concept / Motion Comp

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop

    Project: Designed explicitly for tablets, the site is set up as a horizontal scroll to facilitate the side-to-side swiping associated with reading a magazine. The client, Laird + Partners specializes in fashion and editorial work.

     Launch Project

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  • Polo US Open Video
    In-Store Video

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Flash, After Effects

    Project: This was an in-store video that played in the Ralph Lauren Polo store at the 2010 US Open. Originally it was to be simple fades of the still images. I decided it could be a little more than that and added some depth. It took 3x as long to create, but in-store videos need love too!

     Launch Project

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  • David Yurman Style Guide
    Digital Style Guide

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop

    Project: I was given free reign to interpret the David Yurman digital brand so long as the Creative Director felt the guidelines were consistent with pre-existing materials. I designed everything around the rule of thirds and implemented a formula based on the number 3 rather than many arbitrary rules that no one will remember (or follow).

     Launch Project

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  • The Redbury
    Hotel Website Redesign

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham, SidewaysNYC
    Method: Photoshop, HTML, J-Query, Javascript

    Project: Tablet-friendly site redesign for trendy L.A. hotel The Redbury.

     Launch Project

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  • NARS 15th Anniversary
    Flash Website

    Art Direction: See Cheung, Minh Dan Pham
    Design & Coding: Minh Dan Pham, Nesamani Elayaperumal, Angel Abreu
    Method: Flash, AS2, Photoshop, PHP

    Project: Cosmetics company NARS celebrated their 15th anniversary with a huge celebrity studded party and this flash showcase for company founder Francois Nars' new coffeee table book. 15 products. 15 celebrities. 15 gorgeous portraits.

     Launch Project

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  • Where Do You Stand?
    Kenneth Cole Microsite

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham, Intersect NYC
    Method: Photoshop, Ruby, J-Query

    Project: The ceterpiece of Kenneth Cole's Fall '11 campaign, this site posed controversial questions using social media as a means to aggravate intelligent discourse. Thousands of "likes" were collected during the site's run. Lots of press too.

     Launch Project

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  • Where Do You Stand?
    Flash Banners

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham, Karen Chang
    Method: Photoshop, Flash

    Project: To support a copy-heavy campaign, I decided to use the kinetic type treatment to get our point accross.

     Launch Project

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  • Kenneth Cole Holiday
    E-commerce Site Design

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham, GSI, BusinessEdge
    Method: Photoshop, Flash, Javascript

    Project: KennethCole.com was a neglected experience when I started, but after a year of building digital infrastructure to support code freedom on a limited e-com platform, we were able to build a competitive site representative of the highly regarded brand.

     Launch Project

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  • Surgeon App
    iPad app for surgeons

    Art Direction:Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop

    Project: This was an iPad app designed to help surgeons find specific products. It uses the human body as its primary navigation so that any surgeon can easily understand and find/discover related products in their area of expertise.

     Launch Project

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  • Armani Exchange Fall 09
    E-commerce Site Redesign

    Art Direction: Damon Bakun, Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop, Flash, AS2

    Project: I was hired to completely redesign all the shopping pages (as well as the main pages) in a templated fashion that would unify both the look and user experience.

     Launch Project

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  • Peoples Choice Awards 2010
    Flash Banners

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Flash, Photoshop, AS2

    Project: With new producer Mark Burnett at the helm, the 2010 People's Choice Awards really went all out with an aggressive media blitz. I was hired to design and implement the entire online campaign. The result? 60 million viewers. Three times more than the previous year.

     Launch Project

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  • David Yurman IMAGINE Mobile
    Social, Responsive, E-com Website

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham, BusEdge
    Method: Photoshop, HTML, J-Query, Javascript

    Project: IMAGINE allows David Yurman fans to share and vote on content via Instagram, Facebook or Twitter. Brand images are showcased alongside user generated content with all images fully E-commerce enabled. Optimized for mobile to align with the mobile nature of social media.

     Launch Project

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  • Armani Exchange Ciao!
    Flash Banners

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Flash, Photoshop, AS2

    Project: Twice a year A|X has a huge sales event called Ciao! My job was to drive traffic to the A|X online store which accounts for nearly 25% of all revenue. I designed several page takeovers including this one at AskMen.com.

     Launch Project

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  • Kenneth Cole Summer 2011
    Flash Banners

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop, Flash

    Project: These were extrapolated from flat images to give the illusion of depth - a popular After Effects trick executed in Flash at 40k.

     Launch Project

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  • Wusthof Edge Mobile
    Mobile Site

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham, BusinessEdge
    Method: Photoshop, Javascript

    Project: The mobile Wusthof Edge site. Activated on cell phones and tablets.

     Launch Project

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  • Verizon FiOS Devices
    Email Blast

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop

    Project: Email Blast and template update for Verizon FiOS. Watch live TV on any device.

     Launch Project

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  • Verizon FiOS Video On Demand
    Email Blast

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop

    Project: Kids get upset when trapped in the backseat on a long ride. You get upset that they get upset. Nip it in the bud with movies on demand and a tablet or phone on Verizon FiOS. It won't stop them from peeing in bed though.

     Launch Project

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  • Chobani Olympics
    Flash Banners

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop, Flash

    Project: These banners promoted all the athletes sponsored by Chobani during the 2012 summer Olympics. I designed and storyboarded all the different sizes, but only animated one as the production was being handed off to another party.

     Launch Project

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  • Ralph Lauren Blue Label
    Merchant Email Blasts

    Art Direction: Tony Pham, Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop

    Project: These emails announce Ralph Lauren's new Blue Label Collection to merchants.

     Launch Project

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  • Kenneth Cole Jewelry
    Email Blast

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop

    Project: Created from 3 separate product images. This email got one of the highest click-through rates of the season. ...Little victories.

     Launch Project

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  • Kenneth Cole Accessories
    Email Blast

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop

    Project: Photoshopped to look like the products were shot on location. But they weren't!

     Launch Project

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  • Kenneth Cole White Story
    Email Blast

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop

    Project: The best way to showcase all-white products is to make them look like they are all sitting on white plexiglass. Duh.

     Launch Project

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  • Kenneth Cole Lift Your Look
    Email Template

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop

    Project: This is an email template I designed during my first week at Kenneth Cole. The girl, the shoe and the shoe background were 3 different images.The goal is to combine product and campaign images to elevate the brand while selling product.

     Launch Project

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  • Kenneth Cole White Party
    AIDS Benefit Email

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop

    Project: An email invitation for a Kenneth Cole charity white party sale. Knock out type taken to the extreme.

     Launch Project

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  • Polo Factory Store Opening
    Email Blast

    Art Direction: Tony Pham, Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop

    Project: Do I have to use ALL these images? Yes. Yes you do.

     Launch Project

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  • Nivea Good Bye Cellulite
    Email Template

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop

    Project: A series of emails designed to help women lose weight in time for summer.

     Launch Project

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  • Crate & Barrel Wedding Parties
    Flash Banners

    Art Direction: Sandi Harari
    Design & Coding: Minh Dan Pham
    Method: Flash, Photoshop

    Project: Crate & Barrel has this cool thing where they let couples-to-be have an entire store to themselves for a shower/registry/party. These banners ran on several popular wedding sites and blogs. Image extrapolation was done by hand to give the photos some dimension.

     Launch Project

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  • Armani Exchange + Imeem
    Flash Banners

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Flash, Photoshop

    Project: A|X needed to cross-promote a new CD sold in it's retail stores by world renown DJ Tiesto. One of the avenues for promotion was an A|X branded Imeem page. The equalizer in these banners was animated to sync with the first Tiesto track that listeners heard upon arriving at the Imeem page.

     Launch Project

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  • Reaction Swim
    Flash Banners

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop, Flash

    Project: This interstitial banner ran in between celebrity photos on People.com. The concept was to capture the voyueristic nature of the context.

     Launch Project

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  • Kenneth Cole Lookbook
    Microsite

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham, BusinessEdge
    Method: Photoshop, J-Query

    Project: This digital lookbook was motion-designed to elevate presentation. Templated to be easily updated and reused from season to season.

     Launch Project

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  • Kenneth Cole Spring Video
    Email Blast

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop

    Project: What's the best way to announce a sexy new video via email? With an epic gif animation of course.

     Launch Project

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  • Armani Exchange July Collection
    Email Blast

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop

    Project: Lots of exposed private parts always makes for a compelling email. And complaints.

     Launch Project

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  • Wusthof Edge Banners
    Expanding Video Banner

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop, Flash

    Project: In addition to the Wusthof Edge website, I was asked to design and animate the entire flash banner campaign as well. This is the largest unit from that set.

     Launch Project

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  • The View At East Coast
    Flash Banners

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop, Flash

    Project: Because the view is so spectacular, I decided to fly out through the floor to ceiling windows so the viewer can experience it firsthand...
    And barge in on the resident PDA couple.

     Launch Project

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  • NetJets Banners
    Flash Banners

    Art Direction: Vallyn Murphy, Minh Dan Pham
    Design & Coding: Minh Dan Pham
    Method: Photoshop, Flash

    Project: These may look simple, but cramming the creative into 40k took every ounce of creative production knowledge I could muster! Especially for the extreme zoom of the boy and dog.

     Launch Project

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  • West Elm Redesign
    Store Pages

    Art Direction: Minh Dan Pham
    Design & Coding: Minh Dan Pham, West Elm
    Method: Photoshop

    Project: As part of the West Elm redesign team, I was tasked with rethinking the store pages to make them more interactive for customers and store employees alike via social media. The store pages serve as a kind of local homepage for customers with upcoming events as well as a chance to interact with West Elm stylists and fellow customers.

     Launch Project

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  • About Me
    Story & FAQ

    Art Direction: Mom, Teachers & Mentors, Friends & Enemies
    Design & Coding: God
    Method: Cant stop. Wont stop.

    Project: More about me than you care to know.

     Launch Project

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